Australian food manufacturing since 2013
General Foods is an Australian-owned contract manufacturer producing snack foods for some of the country's most recognised brands.
We started as a small operation. Now we supply some of Australia's leading health and performance brands.
General Foods was founded in Melbourne in 2013 with a simple idea: produce quality snack food that brands could put their name on. That hasn’t changed. What has changed is the scale.
Today we’re one of Australia’s leading contract and private label snack food manufacturers. Our clients include some of Australia’s largest health and performance brands as well as retailers and independents. Millions of units leave our Keilor facility every year.
We’ve built that reputation by doing a few things consistently well. Producing to specification. Holding ourselves to the highest food safety standards. Being straightforward to work with. And treating every production run, whether it’s a first sample or a full reorder, with the same level of care.
We’re Australian-owned and operated. Everything we make is manufactured here, in a facility we control directly. That matters to us, and increasingly it matters to our clients too.
A purpose-built facility in Keilor, Victoria.
Our manufacturing facility operates five dedicated production capabilities covering extrusion, bar forming, protein ball portioning, cluster pressing, full chocolate enrobing, and sachet and jar filling for nut butters and other liquids. All capabilities run under one roof in Keilor, VIC.
The facility holds SQF Level 3 certification, the highest tier available in Australian food manufacturing. We maintain that standard through rigorous internal auditing and regular third-party assessments. Every batch produced here is fully traceable from raw material intake through to finished goods dispatch.
We’ve invested in equipment and processes that give our clients consistency at volume. That’s what lets us supply major retailers and high-growth brands at the same time, without compromising on either.
What we hold ourselves to.
We've built our reputation on a few straightforward principles, and carry it through every product we produce.
Looking for a manufacturer you can build with?
We work with brands at every stage, from first concept through to ongoing supply. If you'd like to discuss your product or visit our facility, get in touch.
