Australian protein bar manufacturing at scale
From filled and coated to layered and textured, we manufacture protein bars for some of Australia's best-known brands.
General Foods has been manufacturing protein bars in Melbourne for Australian food businesses since 2013. We work with brand owners, product developers, and retailers to produce bars that meet exact macro targets, flavour profiles, and format requirements.
Our Keilor facility runs dedicated protein bar lines with forming, filling, enrobing, and wrapping capabilities in-house. Whether you need a minimum run for a product launch or high-volume supply for a national retailer, we can scale to suit.
Filled bars
Soft caramel, nut butter, fruit paste, and cream fillings encased in a firm outer layer. High-protein formulations available.
Chocolate enrobing
Full-coat or partial enrobing using milk, dark, or compound chocolate. Dairy-free and no-added-sugar chocolate options available.
Layered bars
Multi-layer construction with distinct base, filling, and top layers. Ideal for premium retail positioning and complex texture profiles.
Textured bars
Crisp rice, puffed grain, and nut inclusions for crunch and visual appeal. We can match a reference product or develop a new texture from scratch.
From brief to shelf-ready product, we manage the whole process.
We work with brand owners and developers at every stage of product development. Whether you're starting a new range from scratch or scaling an existing line, our team handles formulation, production and packaging to get your product market-ready.
View CapabilitiesTell us about your product concept, target market and volume requirements. We'll assess feasibility, discuss format options and outline what's possible within your budget and timeline.
Our team develops recipes to your specification, covering ingredients, macros, flavour profile and dietary requirements. We produce samples for review and iterate until you're satisfied.
Once the formula is locked, we move into full production. Every batch is produced under SQF Level 3 conditions with full traceability and quality checks at every stage of the line.
Finished product is packed to your specification, whether that's retail-ready primary packaging or bulk formats for further processing. We coordinate dispatch directly to your warehouse or 3PL.
Built to your specification
We work from your brief or help you develop one. Flavour, macro split, bar size, coating type, and dietary requirements are all variables we can work with. Our team has experience formulating across a wide range of protein sources including whey, casein, pea, and brown rice protein.
We can match an existing product on the market or develop something new. Sample runs are available prior to full production commitment.
Target protein, carbohydrate, fat, and sugar levels set at brief stage. We formulate to meet FSANZ labelling requirements and can provide full nutritional panels for each product.
